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Showing posts with label IPL. Show all posts
Showing posts with label IPL. Show all posts

Saturday, April 23, 2011

How to determine the value of a pplayer in IPL auctions

It's ironic that currently cricketers receive the highest pay for playing the shortest game. Three hours of effort in an IPL match reaps far greater rewards for a player than a gruelling five-day Test. This doesn't make sense - economic or cricketing - but it's a matter of supply and demand.

However, in the same way that businessmen establish a worth for their employees, IPL owners and other franchisees around the world will eventually find a way to put a value on players. When that happens, cricketers will have to get used to fewer rich contracts that don't make sense. After all the franchisees are businessmen who didn't amass their fortunes by making poor deals. It won't be long before they realise - some already have - a player has a certain value and beyond that mark you're over-paying for talent. As a witty economist once said: "The ancient Greeks used to sit around and argue whether men or women have more hair on their head. Did they ever think to count?"

The first figure the franchises will need to arrive at is the value of a win. There's more to it than just the prize money, as a franchise can add to its value by building a winning tradition. Once a win can be roughly valued, then a reasonable estimate can be made of each player's worth. The franchise owners can better decide what is value for money in each player's case.

Obviously for marquee players like Sachin Tendulkar, MS Dhoni, Shane Warne, Kevin Pietersen and company, there's also a marketing value to be added. These players can't be judged solely on what they do on the field, even though they represent good value as cricketers.

A quick look at the early going in this year's IPL gives a clear indication that the latest auction has produced a few potential steals and some dud deals. The Mumbai Indians appear to have gone to auction with more money than sense. To pay a huge fee for both Andrew Symonds and Kieron Pollard, two powerful strikers who field well and can bowl a bit, seems to be a case of overkill. Both are able to play a full season, so why not buy only one and have a cheap replacement available if the star player is injured?
In the first five matches Pollard faced two balls and Symonds hit just two sixes, with neither contributing greatly to a Mumbai win. Forget the economics, having both those players in a side where Tendulkar is renowned for regularly batting a good proportion of an innings that only lasts 120 balls doesn't make cricketing sense.

Both Pollard and Symonds are viable propositions if they are regularly clouting sixes and contributing to at least a couple of victories a season. It's difficult for that to happen when neither is getting much time at the crease. As one of the rich clubs, Mumbai can afford to make a few monetary mistakes but eventually even the high rollers tire of fiscal folly.

Some of the less affluent clubs can't afford to make million-dollar mistakes. They are looking for bargains - a reasonable value player who performs extremely well. In that category, both Jesse Ryder, for the Pune Warriors, and Paul Valthaty, of the Kings XI Punjab, represent good value for money in the early going.

In 2003 the bestselling author Michael Lewis wrote Moneyball, a book in which he delved into the art of valuing baseball players in America. The gist of the book was about how the general manager of a less affluent club was utilising modern statistics to unearth players who were undervalued. Since then, even more sophisticated statistics have been devised in baseball to give a rough indication of what a win is worth.

A similar statistical transition will take place in Twenty20 and eventually this may even flow through to the longer games. So the message is clear to cricketers: enjoy the high wages for short games because soon "value for money" will become the owners' catch-cry.

Saturday, April 9, 2011

IPL TEAMS BRAND VALUE

The fourth edition of Indian Premier League has kicked off, with defending champions taking on Kolkata Knight Riders. CNBC-TV18's Tanvi Shukla and Animesh Das report on which teams are hot properties this year.
It’s not just the public that is excited about another 50 days of cricketing action. Sponsors, advertisers and all 10 teams are set for the fourth edition of the Indian Premier League. Take a look at individual brand valuations beginning with those who have found the success mantra.

Dhoni's boys in yellow may be champions on the field, but off it, Sachin's magic is going strong.
The Mumbai Indians, with a brand value of USD 57.13 million, has pushed the USD 55.3 million Chennai Super Kings brand to second place and Rajasthan Royals has slipped four places to the bottom of the table, with a brand value of USD 33.78 million. These valuations depend on team performance both on and off the field, and reflect the view of the sponsors.

So where has Mumbai Indians scored? Owner Reliance Industries' deep pockets, the presence of Sachin Tendulkar, and a consistent performance has attracted 12 sponsors. Hero Honda, which was associated with the Delhi Daredevils till last year, is the new principle sponsor and tournament debutant Bridgestone is betting on IPL-4 to better its brand image.

Vaibhav Saraf, GM - sales and marketing, Bridgestone India, said, "We're very clear of what we want. We're not running after the numbers in terms of increasing awareness. But we would rather use the image of Mumbai Indians, and players like Sachin Tendulkar and Harbhajan Singh to increase our strategy and awareness through them."

Some brands have chosen to associate with multiple teams. Chewing-gum company Orbit is associated with all 10 teams and Coca Cola has added Mumbai Indians, Deccan Chargers and Kings XI Punjab to its existing roster of Delhi Daredevils and Kolkata Knight Riders. It has also increasing its IPL spend by 30% over last year.

Wasim Basir, director of integrated marketing communication of Coca Cola India, said, "For us, this year is really laying the ground for IPL associations. It just makes absolute sense for us, even from a media window point of view, from an impact point of view, and from the general interest people have from this format."
All in all, 20 new sponsors have joined the IPL bandwagon this year, taking the total count to 80. And for now, each of them is hoping their team will lift the cup.

Tuesday, April 5, 2011

IPL -4 Schedule

DateTimeNoTeamVenueResult
08/04/20118:00      PM01Chennai Super Kings vs Kolkata Knight RidersChennaiN/A
09/04/20114:00 PM02Deccan Chargers vs Rajasthan RoyalsHyderabadN/A
09/04/20118:00 PM03Kochi Tuskers Kerala vs Royal Challengers BangaloreKochiN/A
10/04/20114:00 PM04Delhi Daredevils vs Mumbai IndiansDelhiN/A
10/04/20118:00 PM05Pune Warriors vs Kings XI PunjabNavi MumbaiN/A
11/04/20118:00 PM06Kolkata Knight Riders vs Deccan ChargersKolkataN/A
12/04/20114:00 PM07Rajasthan Royals vs Delhi DaredevilsJaipurN/A
12/04/20118:00 PM08Royal Challengers Bangalore vs Mumbai IndiansBangaloreN/A
13/04/20114:00 PM09Kings XI Punjab vs Chennai Super KingsMohaliN/A
13/04/20118:00 PM10Pune Warriors vs Kochi Tuskers KeralaNavi MumbaiN/A
14/04/20118:00 PM11Deccan Chargers vs Royal ChallengersHyderabadN/A
15/04/20114:00 PM12Rajasthan Royals vs Kolkata Knight RidersJaipurN/A
15/04/20118:00 PM13Mumbai Indians vs Kochi Tuskers KeralaHyderabadN/A
16/04/20114:00 PM14Chennai Super Kings vs Royal Challengers BangaloreChennaiN/A
16/04/20118:00 PM15Deccan Chargers vs Kings XI PunjabHyderabadN/A
17/04/20114:00 PM16Pune Warriors vs Delhi DaredevilsNavi MumbaiN/A
17/04/20118:00 PM17Kolkata Knight Riders vs Rajasthan RoyalsKolkataN/A
18/04/20118:00 PM18Kochi Tuskers Kerala vs Chennai Super KingsKochiN/A
19/04/20114:00 PM19Delhi Daredevils vs Deccan ChargersDelhiN/A
19/04/20118:00 PM20Royal Challengers Bangalore vs Rajasthan RoyalsBangaloreN/A
20/04/20114:00 PM21Mumbai Indians vs Pune WarriorsMumbaiN/A
20/04/20118:00 PM22Kolkata Knight Riders vs Kochi Tuskers KeralaKolkataN/A
21/04/20118:00 PM23Kings XI Punjab vs Rajasthan RoyalsMohaliN/A
22/04/20114:00 PM24Kolkata Knight Riders vs Royal Challengers BangaloreKolkataN/A
22/04/20118:00 PM25Mumbai Indians vs Chennai Super KingsMumbaiN/A
23/04/20118:00 PM26Delhi Daredevils vs Kings XI PunjabDelhiN/A
24/04/20114:00 PM27Deccan Chargers vs Mumbai IndiansHyderabadN/A
24/04/20118:00 PM28Rajasthan Royals vs Kochi Tuskers KeralaJaipurN/A
25/04/20118:00 PM29Chennai Super Kings vs Pune WarriorsChennaiN/A
26/04/20118:00 PM30Delhi Daredevils vs Royal Challengers BangaloreDelhiN/A
27/04/20114:00 PM31Pune Warriors vs Chennai Super KingsNavi MumbaiN/A
27/04/20118:00 PM32Kochi Tuskers Kerala vs Deccan ChargersKochiN/A
28/04/20118:00 PM33Delhi Daredevils vs Kolkata Knight RidersDelhiN/A
29/04/20114:00 PM34Rajasthan Royals vs Mumbai IndiansJaipurN/A
29/04/20118:00 PM35Royal Challengers Bangalore vs Pune WarriorsBangaloreN/A
30/04/20114:00 PM36Kochi Tuskers Kerala vs Delhi DaredevilsKochiN/A
30/04/20118:00 PM37Kolkata Knight Riders vs Kings XI PunjabKolkataN/A
01/05/20114:00 PM38Rajasthan Royals vs Pune WarriorsJaipurN/A
01/05/20118:00 PM39Chennai Super Kings vs Deccan ChargersChennaiN/A
02/05/20114:00 PM40Mumbai Indians vs Kings XI PunjabMumbaiN/A
02/05/20118:00 PM41Delhi Daredevils vs Kochi Tuskers KeralaDelhiN/A
03/05/20118:00 PM42Deccan Chargers vs Kolkata Knight RidersHyderabadN/A
04/05/20114:00 PM43Chennai Super Kings vs Rajasthan RoyalsChennaiN/A
04/05/20118:00 PM44Pune Warriors vs Mumbai IndiansNavi MumbaiN/A
05/05/20114:00 PM45Kochi Tuskers Kerala vs Kolkata Knight RidersKochiN/A
05/05/20118:00 PM46Deccan Chargers vs Delhi DaredevilsHyderabadN/A
06/05/20118:00 PM47Royal Challengers Bangalore vs Kings XI PunjabBangaloreN/A
07/05/20114:00 PM48Kolkata Knight Riders vs Chennai Super KingsKolkataN/A
07/05/20118:00 PM49Mumbai Indians vs Delhi DaredevilsMumbaiN/A
08/05/20114:00 PM50Royal Challengers Bangalore vs Kochi Tuskers KeralaBangaloreN/A
08/05/20118:00 PM51Kings XI Punjab vs Pune WarriorsMohaliN/A
09/05/20118:00 PM52Rajasthan Royals vs Chennai Super KingsJaipurN/A
10/05/20114:00 PM53Deccan Chargers vs Pune WarriorsHyderabadN/A
10/05/20118:00 PM54Kings XI Punjab vs Mumbai IndiansMohaliN/A
11/05/20118:00 PM55Rajasthan Royals vs Royal ChallengersJaipurN/A
12/05/20118:00 PM56Chennai Super Kings vs Delhi DaredevilsChennaiN/A
13/05/20118:00 PM57Kochi Tuskers Kerala vs Kings XI PunjabIndoreN/A
14/05/20114:00 PM58Royal Challengers Bangalore vs Kolkata Knight RidersBangaloreN/A
14/05/20118:00 PM59Mumbai Indians vs Deccan ChargersMumbaiN/A
15/05/20118:00 PM60Kings XI Punjab vs Delhi DaredevilsDharmasalaN/A
15/05/20118:00 PM61Kochi Tuskers Kerala vs Rajasthan RoyalsIndoreN/A
16/05/20118:00 PM62Pune Warriors vs Deccan ChargersPuneN/A
17/05/20118:00 PM63Kings XI Punjab vs Royal Challengers BangaloreDharmasalaN/A
18/05/20118:00 PM64Chennai Super Kings vs Kochi Tuskers KeralaChennaiN/A
19/05/20118:00 PM65Pune Warriors vs Kolkata Knight RidersPuneN/A
20/05/20118:00 PM66Mumbai Indians vs Rajasthan RoyalsMumbaiN/A
21/05/20114:00 PM67Kings XI Punjab vs Deccan ChargersDharmasalaN/A
21/05/20118:00 PM68Delhi Daredevils vs Pune WarriorsDelhiN/A
22/05/20114:00 PM69Royal Challengers Bangalore vs Chennai Super KingsBangaloreN/A
22/05/20118:00 PM70Kolkata Knight Riders vs Mumbai IndiansKolkataN/A
24/05/20118:00 PM71TBC vs TBC, Qualifier 1 IPLMumbaiN/A
25/05/20118:00 PM72TBC vs TBC, Eliminator IPLMumbaiN/A
27/05/20118:00 PM73TBC vs TBC, Qualifier 2 IPLChennaiN/A
28/05/20118:00 PMFinalTBC vs TBC, Final IPLChennaiN/A

IPL 2001 SCHEDULE